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don‟t buy that famous statistic that only 60% of searches are conducted through
Google. I suspect it‟s closer to 90%... But anyway... I tend to go for .org over .net
because it just sounds better. .org‟s are after all meant for non profit, pure helpful
information websites. Stay away from any other extensions such as .info (which is
often associated with hackers and spyware).
What if you can‟t get „just the keyword‟?
What I usually do is add either review or info to the end of the domain name. Review
will sometimes be taken but it‟s rare that info isn‟t available. These are just two but
there are literally hundreds of words you could add to the end or beginning
depending on your niche and your „presell story‟ - more on that later!
Personally, I don‟t like hyphens, supposedly hyphenated domains work well because
the search engines treat each word as a separate one but I‟ve never had any luck.
And when was the last time you saw a hyphenated domain in the organic results?
Ok, so now you‟ve got a domain name all we need to do is create the website.
Note: I‟m presuming you have a hosting account already, but if you don‟t then may I
recommend you check out Bluehost – it‟s the company I use, I think it‟s like 7 bucks
a month and you can host an unlimited number of websites on that same account.
I‟ve had a few issues with regards to installing some programs but overall they‟ve
been a fantastic company to work with.
Wordpress, a gift from the God’s?
To build our sniper site we will be using a free tool called wordpress.
I don‟t know why, but search engines LOVE Wordpress, especially Google.
The difference between a traditionally built website (one built with Xsite pro,
Dreamweaver etc, maybe even notepad if you‟re old fashioned!) and wordpress is
absolutely phenomenal.
Seriously, the first time a friend of mine convinced me to use Wordpress I was
gobsmacked. I mean, my sniping was already pretty effective... but with Wordpress it
became like taking candy for a baby... a big 500 pound baby called Google.
So, why will we be using Wordpress to build our Google Sniper sites?

It ranks a lot better in the search engines than if you use any other website
creation tool.
©2011 Google Sniper 2.0