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Chapter Two: Building the Foundations – The
First Steps of Sniper Site Creation
Phew! So by now you should have found a suitable keyword to snipe and a product
to promote. It is now that we create the website itself. This is a pretty simple chapter
and all you need to do is follow along step by step – We will cover some basics here,
so bear with me if you‟re a more experienced marketer.
Domain name secrets
The first step to building a website is of course to register a domain name. So, that‟s
what we‟re going to cover here.
The purpose of your domain name
For this system the purpose of your domain name is basically to help your search
engine rankings. If on the other hand you were creating an authority or E-commerce
site you might choose something memorable, even catchy. Partly because you‟d
want to target tens, maybe hundreds of keywords and so a general domain name
would be better. And partly because it would be more important for visitors to
remember it.
This isn‟t so with sniping. While we will try to keep in mind human visitors, they are
definitely NOT the priority. The priority is pleasing the search engines and having a
keyword rich domain name will help your rankings greatly.
Some search engine optimization experts believe that the domain name has very
little impact. But I couldn‟t disagree more, having an optimized domain name is damn
near ESSENTIAL if you want to rank for competitive terms without building backlinks.
How to structure your domain name
So we‟ve established that having an optimized domain name is very important to the
overall website. So, how should I structure it? Well, it‟s very simple. Just have the
keyword as the domain name, with nothing else. If you can get .com then obviously
get that, if not get .net or .org.
A note on .org or .net: I‟ve had great experience with .org domain names on Google
but bear in the mind that Yahoo doesn‟t like them. But who uses Yahoo anyway? I
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