WHY YOU WANT TO E.L.F.® YOUR BUSINESS
Understand that, in the beginning,
you will have to go through the
momentum-creating stage. If you’re
willing to put the effort in, you will
transform your life and business.
Today, I run the highest-level
marketing group in the world
called Genius Network. It consists
of some of the world’s greatest
business owners and entrepreneurs.
However, I didn’t start there.
Even if you’re not in a service business or
a carpet cleaning business, realize this: I
had to figure out how to sell something
nobody wanted to buy and turn that
into an Easy, Lucrative & Fun business.
Some people make excuses or say, “You
had it lucky.” To that I say try running
a carpet cleaning business working
12-, 14-, or 16-hour days in 120-degree
weather in the middle of summer in
Arizona while going deeply into debt
with credit cards and trying to figure out
how to make it all work. If I can figure
out how to do this with carpet cleaning
and you have something even remotely
sexier or more exciting than a carpet
cleaning business, then you can do it too.
In fact, think about what financial
freedom means to you. Does that mean
you would live in the home of your
dreams, drive any car you like, work two
days a week, or go on exotic vacations to
different places? Whatever your dream
life may be, the good news is that you
can achieve your dream if you’re willing
to take the time to learn how to get it.
Wherever you live, you can see
successful people living a life of
financial freedom no matter what the
state of the economy or where they
might be living at the time. These
people simply learned what it takes to
become financially free, and then they
did what it took to make it happen.
Now right away, it’s easy to come
up with excuses. You can say, “In
my industry, things are tough. In
my business, my customers, clients,
patients, members, and donors are
different. In my area of the country,
the economy isn’t doing as well.”
Before you let this type of thinking
pour cold water over your dreams of
financial freedom, just ask yourself,
“Are there people in your industry right
now who live near you and are rich or
are at least making good money?” If
other people can do it, why can’t you?
Regardless of your present situation,
regardless of the economy, regardless
of who’s the leader of the country,
and regardless of your past, you
can make a lot more money in your
business, and you can do it easily and
quickly. You can do it now, and you
can do it right where you’re living.
Done right, E.L.F. marketing will bring
you a crowd of people premotivated,
prequalified, preinterested, and
predisposed to doing business with
you. This marketing sifts, sorts, and
screens the people you want to talk
to while ignoring the people you
shouldn’t be talking to because they
don’t need or want whatever product
15
or service you’re trying to sell.
If you don’t do your marketing right,
you wind up spending an enormous
amount of time talking to people on
the phone, electronically, or in person.
This takes away time you could be
making money by actually delivering
your product or service to paying clients.
More importantly, you wind up wasting
time talking to people who have no
interest in whatever it is you’re selling.
The goal of E.L.F. Marketing is to put
your marketing strategies on autopilot
so they consistently and reliably deliver
you the right prospects who want
to buy what you have to sell. E.L.F.
Marketing makes you more sales, which
translates into greater profits, less
wasted time, and fewer frustrations.
Gary Halbert, one of the greatest
copywriters who ever lived, said, “You’re
in the arithmetic business.” Whatever
business you think you’re in, the goal of
that business is to make a profit—and
profit is only useful to the degree that
you can use it. You can have a profitable
HALF business, but if you have no time,
no joy, and your business is painful, I
don’t give a damn how much money you
make; that’s not an E.L.F. business.
The whole concept of E.L.F. Marketing
focuses on maximizing your productivity
and maximizing your leverage so you
can have an Easy, Lucrative & Fun
business no matter who you are, where
you are, what business you’re in, or
what’s going on around you.
BY: JOE POLISH
Joe Polish is the founder of Genius Network® and the new Genius Network® Podcast which recently
reached number No.1 in iTunes. He is President of Piranha Marketing Inc., and Co-Founder of 10XTalk.
com and ILoveMarketing.com, two other highly popular free podcasts on iTunes. To find out more—and
get Joe’s FREE “Anatomy of a Successful Business” Info-Graphic (plus watch Joe’s Ten-Minute Talk on
Business Mindset Mastery) go to GeniusNetwork.com/RiskFree now.
GENIUSNETWORK.COM