5
THE AVERAGE JOE
The following is the introduction to The Average
Joe's Marketing Book: The Missing Manual For
Marketing & Growing Your Small Business by Joe
Polish, Founder of Genius Network ®
To get the forward and the first chapter of this book
for free visit www.JoesMarketingBook.com.
T
he number one obstacle
that exists with business
owners when it comes
to marketing is that
they undervalue it.
Often, they view it as
just another thing they have to do.
However, marketing is the most
important thing you do for bringing
revenue into your company.
Devaluing marketing is like devaluing
oxygen. In fact, try holding your breath
right now for 30 seconds. It’s hard, right?
Now, try holding your breath for 3
minutes. You’ll be gasping for air because
you’re not getting enough oxygen. If a
business is gasping for business, or if it’s
going broke, or if it needs more customers,
or if it needs more revenue, what will
transform everything is MARKETING.
Selling and marketing are as important to
your business as oxygen is to an organism.
Yet, most business owners don’t treat it that
way. In fact, many people hate marketing
and view it as a lesser-mortal, evil, bad
HOW YOU
THINK ABOUT
MARKETING
COULD
TRANSFORM
YOUR LIFE…
thing that takes advantage of people.
Nothing is further from the truth.
Marketing is positioning. Marketing is
what you do to get someone on the phone
or face-to-face with you properly positioned
so by the time they talk with you they are
pre-intereste d, pre-motivated, pre-qualified
and pre-disposed to do business with you.
Marketing is selling in advance—and effective
marketing makes selling easy and ideally
unnecessary. If you do your marketing right,
you or your salespeople end up talking to
someone who views you and your business as
a welcomed guest—not an annoying pest.
This is the most effective way to sell
almost anything and on top of all this,
it saves you enormous amounts of
time. Effective marketing is therefore
time management marketing.
When you read this book, learn what I’m
going to teach you and you apply it, it will
save you hundreds (if not thousands) of
hours of your time, your staff ’s time and your
company’s time. While selling is manual
marketing, the type of marketing you’re
going to discover is replicable and robotic.
The way to go from having an average
business to an extraordinary business is to
crush your marketing. If you want to bring
in more customers and you want a better life,
I’m going to show you timeless strategies you
can start using today to make the marketing
in your business work so you can make more
money and have a better life. Your marketing
shouldn’t (and won’t) be H.A.L.F.—hard,
annoying, lame and frustrating; it should
(and will) be E.L.F.—easy, lucrative and fun.
If you embrace marketing, it will transform
your life personally and professionally.
GET THE COMPLETE FIRST CHAPTER OF THE AVERAGE JOE'S
MARKETING BOOK FREE AT WWW.JOESMARKETINGBOOK.COM
GENIUSNETWORK.COM