Geek Syndicate
stop working and the projects come
thick and fast.
GS: What traits do you think are needed
to work in digital marketing?
MM: A sense of honesty and fun, and
skin thicker than a hippo’s.
GS: How did you end up working in digital marketing?
MM: I was a local newspaper journalist for a number of years and
then crossed into local government
communications. During that time
there was a major shift in the way
marketing worked as the true impact of the internet began to dawn
on everyone. Now working in any
kind of PR, but especially publishing, cannot be done without jumping headlong into the digital sphere.
GS: What was your most successful media campaign that you worked on to date
and why do you think it was a success?
MM: Far and away the most successful project was publicising ‘Closet’, a
Judge Dredd story that ran in 2000
AD earlier this year (2013 - ed) and
dealt with issues of homosexuality
in Mega-City One. Thanks to some
good placement, the story went
global an