Geek Syndicate
Digital Ninja: Michael Molcher
Digital Ninja: Michael Molcher
If you’re reading this magazine
then it’s probably a good bet that
you spend a lot of time looking at
various websites to get the latest
content on new films, television
shows, books, games etc. Some
of us even take a chance and enter a few competitions (probably
without much luck) or download
an infographic or two. While a lot
of this content is put together by
the bloggers themselves, there is
an invisible group that works with
the bloggers to provide content
for stories, access to cast and crew
for interviews, prizes for competitions and more.
These shadowy digital Ninjas work on
behalf of their clients who can range
from film and television studios, publishing houses through to game companies and retailers shops. The types
of marketing campaigns they run can
be just as diverse as the clients they
represent.
Like their historical counterparts
these digital Ninjas move through
the Internet largely unseen. The work
they do is carried out behind the
scenes and out of the spotlight. Their
weapons of choice are varied but usually come down to a smartphone or a
computer and as much coffee as they
can stomach.
A lot of the content displayed on the
Geek Syndicate website comes via
these digital ninjas. Over the years
I have become more interested in
the inner workings of their shadowy
work.
“...the integration of social
media into everything we
do will only accelerate and
therefore the opportunities and the pitfalls - for the digital
marketers will only increase”
30
At great personal risk I have managed to corner a one digital Ninja
and return alive to reveal some of the
secrets of these shadowy marketing
puppet masters.
Michael Molcher is the PR Co-Ordinator for 2000 AD and is also known as
Michael-San.