the president
E
2
very journey begins with a
single step. When the first
Planet Fitness® opened in New
Hampshire in 1992, it was the
beginning of an amazing adventure. Planet
Fitness has grown exponentially in the
25 years since then – reaching more than
1,400 clubs and 10 million members in
the United States, Canada, Puerto Rico,
Panama and the Dominican Republic.
Many franchisees have been with the
PF® system since the early days, growing
with the brand and experiencing milestones
for themselves. When you hear from those
first franchisees and see photos from the
early days, it is impressive how far Planet
has come in a relatively short amount of
time.
PF made what many thought was
impossible a reality. The model trans-
formed the fitness industry. Not only did
Planet Fitness bring integrity to the gym
business, PF made fitness affordable and
accessible to the millions who had never
belonged to a club. With its $10 member-
ship and Judgement Free Zone®, Planet
Fitness ensured its position as the industry
leader.
As the system looks to the future,
remaining true to the model and
continuing to differentiate ourselves from
the competition will cement PF’s ability
to grow. CEO Chris Rondeau talked with
PFIFA, for this issue of Geared Up, about
PF’s 25-year