Geared Up Issue 4 2017 | Page 3

table of contents Columns 2 PFIFA Board of Directors 2017 Issue 4 A Message From the President Departments 4 PFIFA Member News Kevin Fagan Treasurer 22 Franchisee Spotlight Mike Cleary Director Directories Mike Dobrynio Director 16 Associate Member Listing Sam Glassman Director 60 Advertisers Guide and Editorial Calendar Features Ben Heiderscheidt Director Business Interruption: Are You Covered? contributed by USI Insurance Services, LLC Tim Kelleher Director 15 PFIFA Participates in 2017 CFA Day Forum in Washington 24 Three Important Issues Related to Renewing Your Franchise Agreement by J. Mark Dady, Dady & Gardner, P.A. Frank Kindler Director On the Cover 32 Are You Ready: Franchisees Find Disaster Preparedness the Best Plan by Christina Cannon, PFIFA communications manager 2017 has been quite the year for Planet Fitness ® . From reaching 10 million members to opening new corporate headquarters, PF ® had many reasons to celebrate as it marked its 25th anniversary. For more on the 25th anniversary, see page 26. 37 Newly Formed Planet Fitness Disaster Relief Fund Lends Helping Hand by Rachel Jackson, PFIFA communications coordinator Headquarters 26 A Revolutionary Path: Planet Fitness Marks 25-Year Journey to Success by Jessica Loeding, PFIFA director of communications 38 Strengthening the Frontline Boosts the Bottom Line by Jessica Loeding 42 Operations Update: Frontline Improvements by Brian Cassagio, Planet Central Valley 44 Plan Your Legacy With a Succession Plan Your Franchisor Will Approve by Justin Klein, Marks & Klein, LLP 1701 Barrett Lakes Blvd. NW, Suite 180 Kennesaw, GA 30144 Phone: [phone] Fax: [phone] www.pffranchisee.org 52 Decide How Long to Work by Dan Coughlin, The Coughlin Co. 54 Sustaining a Customer Service Initiative: The Need for Long-Term Commitment by Dennis Snow, Snow & Associates Inc. 59 The Circle of Customer Satisfaction contributed by Devoted Creations Brett McGlothlin Director Trey Owen Director Jason Price Director Kristi Keith-Hoffman Executive Director PFIFA Communications Committee CJ Bouchard Chairman Stanley DeMartinis Jr. Jessie Dricker Ben Heiderscheidt Chris Klebba PFIFA Editorial Board Jessica Loeding Editor-in-Chief [email protected] 46 How to Manage Crises While Maintaining Workplace Productivity by Laura Stack, The Productivity Pro ® 50 When Disaster Strikes, What Do You Owe Your Employees? by Douglas H. Duerr, Elarbee Thompson Sapp and Wilson, LLP CJ Bouchard Vice President Pete Hopkins Secretary 18 Recognitions 3 Stanley DeMartinis Jr. President Christina Cannon Associate Editor [email protected] PF Independent Franchisee Association publishes Geared Up. Any reproduction, in whole or in part, of the contents of this publication is prohibited without prior written consent of PF Independent Franchisee Association. All Rights Reserved. In keeping with our commitment to the environment, this publication is printed on certified, environmentally-friendly recycled paper using eco-friendly inks. Copyright © 2017 Printed in the U.S.A. Rachel Jackson Communications Coordinator [email protected] Advertising Sales Jeff Reynolds Director of Business Partner Relations [email protected] 678-797-5160 Design and Layout KT Graphic Design [email protected]