Boston-Manchester Marketing Co-op
Installs Mini Judgement Free Zone
The ribbon-cutting ceremony for the new gym was held Oct. 4.
F
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or a group of kids at the Boys & Girls Club in Lowell,
Massachusetts, it isn’t necessary to hop in a car to pay a visit
to the nearest gym. Thanks to Brian Kablik, Shane Poirier and the
Boston-Manchester Marketing Co-op, the gym has come to them.
For the second time, the co-op has installed what it calls
a Mini Judgement Free Zone® fitness center in a Boys & Girls
Club, and although it isn’t their first, it is the biggest and best
yet. Outfitted with a six-piece cardio deck, a cable crossover,
smith press, five selectorized machines, and an ample array of free
weights, stretching mats and stability balls, the kids at the club now
have easy access to a true judgement-free gym.
“The PF® corporate team and I, we started visiting gyms
together last year. We actually came up with the idea of launching
the very first Mini Judgement Free Zone in this room,” said Kablik.
“We were sitting on an old bench and said, ‘Why don’t we build
gyms at Boys & Girls Clubs?’”
Greater Lowell Boys & Girls Club Executive Director Joseph
Hungler notes that most of the equipment in the gym was 15 to
20 years old, and the new pieces and updated look is a welcomed
change. More important than the new gym and all of the equip-
ment, however, is the philosophy behind the effort.
On Oct. 4, a ribbon-cutting ceremony was held and attendees
included franchisees Brian Kablik, Jonathan Epstein and Shane
Poirier; Executive Director Joe Hungler; Ambassador with the
Greater Lowell Chamber of Commerce Karen Bergeron; several
The Lowell club’s new Mini Judgement Free Zone features a wide and versatile
array of cardio and weight equipment.
members of the PF corporate marketing team; and mayor of Lowell
Edward Kennedy. Trainers Chris Woadoloski, Brett Fronte and
Andrea BiBi were also onsite and instructed the kids on proper
form and technique when using the new equipment.
“This was truly an amazing experience for everyone involved,”