When Gerald Kennedy converted a Gold’s Gym to Planet
Fitness in 2004, his son, Zac, was still in high school. Five years
later, Zac joined GNT Holdings, LLC after college graduation as
the general manager of a new club the company was opening.
Today he is the GNT Holdings’ director of operations. “For me,
the benefit of working alongside family is simple: I get to stay
involved in my son’s life on a daily basis,” Gerald Kennedy said.
Twelve years and 19 locations later, the brand has offered the
Kennedys the ideal family opportunity. “First, it is a business that
is focused on helping people and changing lives, so for our family,
it is a natural fit,” Gerald Kennedy explained. “Second, with the
growth that has happened in PF and our group, it gives us all an
opportunity to contribute.”
David and Sharon Lomasney also joined the Planet Fitness
brand 12 years ago for much of the same reasoning. The couple
had worked with World Gym for 15 years and sought a more
mainstream franchise with a broader appeal. PF provided an
opportunity for the family to explore their individual skill sets.
“There are so many diverse facets to operating a Planet
Fitness,” said Sharon Lomasney. “Our daughter, Kelly, was
managing our gym and all our departments. Shortly after we
The Lomasn
ey family, fr
became a PF, she went to work for an outdoor advertising
om left, Zac
Kelly, Sharo
hary, Elizabe
n and Dave,
th, David,
company and managed our outdoor advertising. Our son,
joined the PF
operating an
brand 12 yea
ot
her franchise
rs ago after
David, has helped with maintenance of our equipment. Our
fitness cente
r.
other son, Zachary, is finishing his last year of college in the
hospitality field, which has helped prepare him to manage a
fitness facility. He has already worked in our facilities in every
Continued on page 26
“HydroMassage has helped increased our Black
Card percentages to over 80% at our new clubs.”
“We are now putting in
5 Beds and Lounges at
every new club.”
We have sold many
Black Cards solely on
having HydroMassage!”
For more information on HydroMassage, contact Maria Kruse
at 727.536.5566 or [email protected]
GearedUp | 2016 Issue 3
-Alex Choquette, Planet Fitness®
franchisee
25