Geared Up Issue 3 2016 | Page 26

A Family Affair Gerald Kennedy converted a Gold’s Gym to PF in 2004. Today, his son, Zac, is director of operations for GNT Holdings’ 19 Planet Fitness locations. Franchisees Find Planet Fitness a Perfect Fit 2016 Issue 3 | GearedUp I by Jessica Loeding 24 t is an idea that permeates the Planet Fitness® brand: we are family. That shared bond extends to employees and guests. For many franchisees, however, the PF® concept created the opportunity to capitalize on an atmosphere reflective of their own families, and they brought along their kin for the journey. From East Coast to West and everywhere in between, you will find a PF family operation. The love and respect evident in those relationships is reflected in each company’s culture, providing a firm foundation for success.