Geared Up Issue 3 2016 | Page 17

member news The first leg of the Louisville Triple Crown of Running for 2016 took place on March 4. they might be in their fitness journey.” During December, a promotion aimed to recruit new PF members with a reduced enrollment fee, as well as a discounted race entry fee, to better help those who have set taking part in a 5K as a goal but not had a way to reach it. For current members, communications will be geared toward those who have never taken part in the series and want to accomplish the goal of participating in a 5K. The sponsorship also gives PF Louisville the opportunity to engage walkers and runners during the packet pickup process as well as distribute promotional materials and offers to participants and their families. G GearedUp | 2016 Issue 3 15