member news
Planet Fitness Sponsors 2017 Louisville
Triple Crown of Running Series
2016 Issue 3 | GearedUp
C
14
ontinuing its history of local
brand integration and community involvement, PF Louisville, LLC
has signed on as the presenting
sponsor of the 2017 Louisville Triple
Crown of Running (LTCOR). The
popular three-race, month-long series
is an early spring fitness staple for many
Louisville, Kentucky, runners and walkers.
The LTCOR features the Anthem 5K
Fitness Classic on March 4, the Rodes
City Run 10K on March 18, and the Papa
John’s 10 Miler on April 1.
“We are excited to welcome Planet
Fitness® as our new title sponsor,”said
Fred Teale, LTCOR spokesperson.“We
think their focus on making fitness available to folks who may have never before
belonged to a gym will help us continue
to expand the number of participants in
our three events.”
As presenting sponsor, PF Louisville
was thrilled to align the Planet Fitness
brand with such a respected race series,
which has raised almost $2 million over
the last decade for the local Crusade
for Children. In addition to the LTCOR
sponsorship, PF Louisville partners with
organizations such as the University of
Louisville Athletics, the Kentucky Derby
Festival Mini and Full Marathon, Louisvillebased IdeaFestival and many more.
“We’ve always been big believers
in partnering with iconic community
events that allow us to expose the Planet
Fitness brand to a diverse audience,”said
Rick Kueber, who along with his brother,
David, leads the Louisville-based PF®
franchise.“This sponsorship gives us
a great chance to bring the Triple
Crown of Running closer to our
members as well as reinforcing the
PF brand to the casual runner or
walker who takes part in these events.”
To activate the sponsorship within
its clubs and welcome new members, all
10 Louisville-area Planet Fitness clubs
will begin offering a seven-week training
program in January that prepares all
fitness levels to run or walk in the Anthem
5K. The Kueber brothers own four franchise companies that operate 29 Planet
Fitness clubs in five states.
“We provide everyday people affordable access to great cardio and other
workout equipment in a clean and judgement-free environment,” said Kueber.
“We’re proud to partner with the Louisville Triple Crown of Running to give our
current and future members another way
to improve their health, no matter where