member news
A Special Day for Special Members
P
F Central PA’s 10 Pennsylvania locations created a new initiative to engage its elderly membership called the Special Day
for Special Members event. This new event was created specifically for members over 80 years old and was held Dec. 14 at 11
a.m., lasting nearly two hours at each location.
“When I realized how many members we had who are
over 80 years old, I thought it would be nice to do something
special for them. That age bracket is low maintenance and they
are always so appreciative,” said Julie Morrison, PF Central PA
franchisee.
The Planet Fitness® staff decorated each location’s front
desk and lobby area with garland and balloons to welcome the
celebrants that day with a jubilant ambiance. Cookies, doughnuts,
cupcakes, coffee, lemonade and snacks were also provided for the
guests to indulge in as they sat together and enjoyed themselves
as a PF® community. Morrison notes that, although the event
started at 11 a.m., almost all of the members arrived early, adding,
“That’s their generation! They were all so sweet and appreciative
that we arranged a special day for them. We gave away shirts,
water bottles, buddy bags, and we let them try out the massage
chairs and HydroMassage Beds as most of them do not have the
Black Card membership.”
PF Central PA celebrants over 80 years old, Fred Detschel, Charlie
McKnight and Lois Gibson, at the Special Day for Special Members
event.
people often brush aside people her age as if they are unimportant.
Hoffman went on to say that she has never felt that way at Planet
Fitness and that the staff makes her feel so welcome and cared
about — a true testament to the positive impact the Judgement
Free ZoneTM has on the PF membership, regardless of age. G
2016 Issue 2 | GearedUp
PF Central PA held a special event for its senior membership who
graciously praised Planet Fitness for their time and thoughtfulness.
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The oldest member to attend the event was 91 years old,
quite an impressive age to still boast a gym membership! PF
Central PA emailed the targeted membership segment and were
surprised at the amount of responses they received, following up
each email with a personal phone call reminding the members of
the event. They had sign-up sheets in the clubs prior and told the
senior members about these when they came in. All of the clubs’
managers said the members made their day because they all
kept thanking them repeatedly for doing something so nice and
making them feel special. The event was so successful and made
all the members and staff feel so positive that a second one was
scheduled for June 6.
A member at Shippensburg PF, Catherine Hoffman, said in a
heartfelt comment, that as she has grown older she feels as though
PF Central PA staff enjoyed themselves as much as the senior
members during this special event.