Geared Up Issue 2 2016 | Page 3

table of contents Columns 2 PFIFA Board of Directors 2016 Issue 2 A Message from the President PFIFA Member News 11 Calendar of Events 14 FAC Tech Update 16 Franchisee Spotlight Kevin Fagan Treasurer CJ Bouchard Director Mike Cleary Director Directories 15 Associate Member Listing 64 Advertisers Guide and Editorial Calendar Stanley DeMartinis Jr. Director Brian Kablik Director Features 18 We All Bleed Purple: A Tribute to Bill Mulleady 21 Not All Insurance Policies are Created Equal Contributed by USI 22 Get to Know Brian Zehetner 24 The 2016 Forms of Franchise Agreement and Area Development Agreement by J. Mark Dady, Dady & Gardner, P.A. 27 Thinking Outside the Bottle Contributed by Devoted Creations 28 Don’t Let Overtime Mistakes Cost You by Jessica Loeding, PFIFA director of communications 30 Connecting Members, Ideas and Opportunities 38 Best Practices in Club Operations by Jessica Loeding 40 Wow Your Customers: 3 Keys to Delivering Great Customer Service by Dennis Snow, Snow & Associates, Inc. 43 Advocating Beyond Brands at the 2016 CFA Day Forum by Kristi Hoffman, PFIFA executive director 44 Proposed Legislation Encourages Americans to Get PHIT by Kelly Bingham, contributing author 48 Building Your Farm Team: How to Locate, Train and Keep Talent by Jessica Loeding 52 From Corporate to Club, Franchisees Find Success on Both Sides by Jessica Loeding 55 Fundamentals: 9 Strategies for 2016 by Jim Sullivan, sullivision.com 56 Increasing Ancillary Sales is a Targeted Approach by Kristen Perez, PFIFA communications coordinator 58 Is Your Website Accessible? by Douglas H. Duerr, Elarbee Thompson Wilson & Sapp, LLP 60 Fitness Facility Trends for 2016 by Michael Scott Scudder, MSSNetwork 62 Irrational Beliefs and What to Do About Them by Dan Coughlin, The Coughlin Company Ben Heiderscheidt Vice President Pete Hopkins Secretary Departments 4 Trey Owen President Tim Kelleher Director Jason Price Director On the Cover The inaugural PFIFA Franchisee Convention in May was an overwhelming success. Inside you will find a photo recap of the 2016 convention. See more on page 30. Sharree Ryder Director Toni Rufo Director Steve Thomas Director Kristi Keith-Hoffman Executive Director PFIFA Communications Committee Headquarters 1701 Barrett Lakes Blvd. NW, Suite 180 Kennesaw, GA 30144 Phone: [phone] Fax: [phone] www.pffranchisee.org CJ Bouchard Chairman Stanley DeMartinis Jr. Jessie Dricker Ben Heiderscheidt Chris Klebba PFIFA Editorial Board Jessica Loeding Editor-in-Chief [email protected] PF Independent Franchisee Association publishes Geared Up. Any reproduction, in whole or in part, of the contents of this publication is prohibited without prior written consent of PF Independent Franchisee Association. All Rights Reserved. In keeping with our commitment to the environment, this publication is printed on certified, environmentally-friendly recycled paper using eco-friendly inks. Copyright © 2016 Printed in the U.S.A. Kristen Perez Associate Editor [email protected] Advertising Sales Jeff Reynolds Director of Business Partner Relations [email protected] 678-797-5160 Design and Layout Kristen Thomas KT Graphic Design [email protected]