Geared Up Issue 1 2017 | Page 11

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n Nov. 27, over 3,000 attendees came out to Hilton Head
Island, South Carolina, for the fifth annual La Isla Latin
Music Fest. Planet Fitness® was the title sponsor for the sold-out
event, which included salsa dancing, live music, authentic cuisine,
a kid’s play area and over 72 local vendors.
Planet Fitness had previously advertised with the La Isla
Magazine and wanted to extend its involvement and support of
the Latin American culture and population that is surging in the
coastal areas of the Southeast.
“This festival attracts members of the Latin community
from all over the Lowcountry each year, and it was a great way
to get brand awareness
and gauge the interest
of members of the
community in PF®,” said
Joseph Pilotte, operations
manager and director of
possibilities with Anchor
Management Group.
In addition to
naming rights and
being included on event
materials and signage,
Planet Fitness also had
a booth at the festival
where attendees could talk
with trainers and staff,
play games, win freebies,
participate in raffles, use
equipment and learn
about the club.
Pilotte notes that
the event went well, but
attendance was a little
lower than usual. Due to
Hurricane Matthew, the
festival had been resched-
uled multiple times, and
people who typically travel
to Hilton Head and make
Planet Fitness had a booth set up at the
fifth annual La Isla Latin Music Fest where a vacation out of the event
may have been affected.
attendees could win prizes, meet with a
trainer, play games and sign up for a raffle.
“The event itself
brought families, friends
and people from all back-
grounds in the surrounding communities together to share in the
diversity and culture of the Latin community. This type of event
falls right in line with what our gyms are – diverse judgement free
zones where people can be themselves and have fun,” said Pilotte.
“Sponsoring this event allowed us to bring our brand awareness to
an entirely new sector of the community, and to be associated with
a marketing source like La Isla Magazine was a win-win for us.” G
Anchor Management Group Sponsors
Fifth Annual La Isla Latin Music Fest
9