member news
United PF Partners Opens Three Oklahoma City Clubs, Donates $ 5,000 to Boys & Girls Clubs
On Jan. 19, United
PF Partners hosted a ribbon-cutting ceremony at its Midwest City location to celebrate the grand opening of three Oklahoma Planet Fitness ® clubs.
Including the three new clubs, which opened in December, United PF Partners now owns and operates seven clubs in the Oklahoma City market.
“ It’ s really exciting for us to be able to serve that many people in one market area,” said Mike Coffin, director of marketing for United PF Partners.
In addition to the ribbon-cutting ceremony, members of United PF Partners presented the local Boys & Girls Clubs with a $ 5,000 check. Ten members from the Chamber of Commerce came out for the event, and attendees were treated to an exclusive tour of the club.
Later in the day, Coffin had a treat of his own when he was invited to pay a visit to a local Boys & Girls Club.
“ We’ re all in on Boys & Girls Clubs. Given that Planet
On Jan. 19, United PF Partners donated $ 5,000 to the local Boys & Girls Clubs at the ribbon-cutting ceremony.
Fitness as an organization has selected Boys & Girls Clubs specifically for the Judgement Free Generation beneficiary, it couldn’ t be better, the serendipity of it,” said Coffin.“ I mean, it’ s great for us. The mission of Planet Fitness and the mission of Boys & Girls Clubs works hand in hand. We think that it’ s great to be able to invest in our community, and the best way to do that is by growing our children and investing in our kids.” G
2017 Issue 1 | GearedUp
Black Duck Partners Offers Free Access to Members Ages 60 and Older
Planet Fitness ® location in Norton, Massachusetts, owned by
A Black Duck Partners, recently offered its older community members a unique perk: From Jan. 1-31, anyone 60 and older had the chance to work out for free.
This was the first year Black Duck Partners participated in the promotion, but they are likely to run a similar promotion again next year.
Franchisees Michael Dobrynio and Tim Lennon offer Silver Sneakers at all their locations. Silver Sneakers is an insurance program offered to millions of seniors. A large portion of the population has access to the benefit program in which the cost of their gym membership is covered. A lot of seniors weren’ t aware of this, and running this promotion helped raise awareness of the offer.
The PF ® staff noted that members were excited about the promotion and the locations saw a noticeable uptick in club usage. The older members who took part in the offer were also excited they were able to bring along their friends and share what Planet Fitness had to offer.
“ Planet Fitness is known as the Judgement Free Zone ®, being such we have members of all different ages,” said Brice Scholz, marketing coordinator with Black Duck Partners.“ We offered this promotion to better reach seniors in our area that weren’ t aware of the great things Planet Fitness had to offer.” G
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