be protected and strengthened because it is
one of our competitive advantages.
In your opinion, what is the biggest
challenge currently facing PF franchisees? We need to find ways to sustain
the business model for the long term
through a combination of remembering
what delivered success to the brand while
looking for innovation. Finding ways to
grow revenue as the business matures
while keeping costs low through buying
co-ops and containing real estate escalations will be important.
In your opinion, what is the most valuable benefit franchisees get for their
PFIFA dues? As with any organization like
PFIFA, the work gets done by the committees. The PFIFA legal committee collaborated with corporate to make significant
changes to the Franchise Disclosure Document and Area Development Agreement
that likely would not have been accomplished absent PFIFA’s existence. This single
success is exactly why PFIFA makes the PF
brand stronger. The FDD and ADA changes
makes us a tougher competitor in the
marketplace and will give us more strength
to deal with competitors on the front lines.
Although the legal committee work may
be the most tangible, other committees are
also performing at a high level and with
lots of effort to deliver a competent organization to the franchisees. Examples include
the marketing committee—collaborating
work on the Visionary/ABC effort—as
well as our membership, governance and
finance committees working behind the
scenes to build an organization on a solid,
ethically sound footing.
What charitable or community organizations are you involved with? We
participate with the Cross Roads House,
which is a homeless shelter in New
Hampshire.
What do you do for fun? We spend
time outdoors with the family boating,
biking, hiking and skiing.
Tell us a little about your family: I
live in Durham, New Hampshire, with
my fabulous companion, Bridget and
our incredible daughter, Maddie. Bridget
works at UNH and Maddie is successfully
navigating high school.
What is your favorite exercise/
workout? My friends Ben and Pete
(you probably know them) have a gym
self-described as “the judgment zone.”
There we torment each other, enjoy a little
humiliation training and have a few laughs
while we try not to age too quickly.
Name: Stan DeMartinis Jr.
Company: Alder
Partners LLC
No. of Clubs: 11 clubs
operational, 2 in
construction
Years in System: 8
How did you get into the PF system
and what drew you to the brand? Our
family operated a World Gym license in East
Continued on Page 22
PFIFA is Now Accepting
Nominations for the Board of Directors
P
member must be current in all association dues at the time the member is
nominated and elected. In addition, at
the time of nomination, and throughout
their term on the board, each nominee
and board member must maintain their
association membership in good
standing.
If you have any questions
regarding the nominating
process or upcoming
elections please
contact Kristi Hoffman, PFIFA executive
director, at 678-797-5160