convictions on how to meet these challenges. Our organization is a platform
to get involved, bring your experience
to the table and participate in the solutions. This is PFIFA’s greatest benefit. I
could talk about the ridiculously valuable
monetary gains for the membership seen
on your income statement as well, but
these are small compared to the value
in maintaining the brand and protecting
our investments. Imagine not having a
cooperative working environment with
your franchisor that protects your interests.
Maintaining your interests in the context
of a cooperative environment is our goal.
What charitable or community
organizations are you involved with?
We sponsor school groups, athletic teams,
local giving and events, and national
causes such as breast cancer research and
Pan Mass Challenge.
What do you do for fun? I love to watch
a sunset with my family. Even better if it’s
on the back of my boat.
Tell us a little about your family: I have
a wife, Manisha; this is our 20-year anniversary! I also have two children, Sahana, age
17 and Deven, age 15. We also live with my
wife’s parents, who love to work out every
day at the PF in Lee, New Hampshire.
What is your favorite exercise/
workout? I am lucky to have a gym at
work and a small group of local business
men who meet for a group workout. Most
days we do body weight “crossfit”type
routines but without the heavy weights.
On days we can’t organize for a workout
in the office, I head up to the Dover PF
and do some cardio!
How did you get into the PF system
and what drew you to the brand?
I lived on the same street in Lee, New
Hampshire, as Ben Heiderscheidt, the
legendary PF franchisee who gave up
What is your favorite thing about the
brand? Its simplicity is powerful. We’ve
paired down the offering of a typical fullservice gym to optimize the types of equipment gym goers seek out when visiting a
gym. To boot, our JFZ philosophy creates a