PF Growth Partners Celebrates Club Openings
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PF Growth Partners supported their local Boys & Girls Club . Pictured from left to right : C . Victor Brick , Lynne Brick , Adrian Rousseau and Justin Drummond . Photo credit : Glenwood Jackson Studios .
C . Victor Brick and Lynne Brick celebrated the openings of two new Planet Fitness locations .
October was an exciting month for PF Growth Partners . They celebrated the opening of two new locations : one in Columbia ,
Maryland and one in Shelbyville , Tennessee . The grand opening of the Columbia location included a ribbon-cutting ceremony with Howard County Council Member Opel Jones ( District 2 ) and Leonardo McClarty , president and CEO of the Howard County Chamber of Commerce . To mark the occasion , a check of $ 500 was presented to the Laurel Boys and Girls Club in an outdoor ceremony . Membership specials were offered , and there was also a selection of raffles for attendees to enter . Prizes included a 55 ’ Smart TV , an Amazon Echo Show , an Apple Watch and Maryland Terrapins memorabilia .
A similar event took place to mark the opening of the Shelbyville location . There was a ribbon-cutting ceremony with Mayor Wallace Cartwright and Allen Pitner , CEO of the Bedford County Chamber of Commerce . Another highlight was an outdoor presentation of a $ 500 check to the Boys & Girls Club of Bedford County . Membership specials were offered , and , as in Columbia , guests could enter to win a variety of prizes – including a 55 ’ Smart TV , Amazon Echo Show , an Apple Watch and Nashville Predators memorabilia .
Josh Gerber , chief marketing officer of PF Growth Partners , noted that the group could not do the same festivities that would normally have been warranted for a club opening . With the pandemic still happening , they did not want people to be congregating and they wanted to minimize touch points as much as possible . Gerber explained that the two openings made the group think about how they could spin events and activities that had been done in the past to ensure safety during COVID . For example , they implemented a QR code scanner to sign up for the raffle , which was done virtually . While the group wanted to spread the message of the opening of the clubs to their respective communities , the safety of both team members and club members was the priority .
Though these club openings represented a way to celebrate members in a different way , supporting the community was also of utmost importance . Gerber explained , “ One of the big pieces
was the tie-back to the local Boys & Girls Clubs .” He also said that these club openings gave the group an opportunity to see how bringing a Planet Fitness ® to a community can impact people in a very real way by giving them a place where they can feel comfortable and safe while working out , which is something that Gerber is happy to be able to continue doing . G
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GearedUp | 2020 Issue 4
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