Geared Up 2020 Issue 4 | Page 6

member news
2020 Issue 4 | GearedUp

Excel Fitness Brings Appreciation to a New Level for Their Members and Team

Lately , Excel Fitness has been all about showing appreciation for both their club members and their team members . They conducted a Member Appreciation Week , as well as an Employee Appreciation Week . The Member Appreciation Week took place from Nov . 2-8 , and the Employee Appreciation Week took place from Nov . 9-16 . It was an appropriate time to host these events given that Thanksgiving , which is all about showing gratitude , is at the end of November .

The Member Appreciation Week ran from Monday to Sunday , and each day featured a special event or treat for members . At the end of the week , there was a raffle for a free membership ; one check-in was equal to one entry into the raffle . Each day was something different and fun with a neat name to match .
Mobile Monday kicked things off and members could get an additional four entries into the raffle for the free year membership just by checking in with the PF ® mobile app . This served the dual purpose of giving people higher chances of winning the raffle and raising awareness of the app and its capabilities . Turkey Tuesday meant that each check-in gave the member an entry to a raffle to win a $ 50 Thanksgiving dinner gift card to a local grocery store . On Wellness Wednesday , there was double massage time for Black Card ® members as well as a 5-punch voucher for Classic members to use Black Card amenities . Thirsty Thursday allowed members to get 50 % off all drinks from the cooler – including items that
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Peace of Mind , Made Simple aren ’ t typically discounted , like Muscle Milk . This is usually quite a hit , according to Brandon Sebald , regional director , and Chris Epper , vice president of marketing . On Freebie Friday , the first 100 members to check in got a PF swag item .
The week ended with Weekend Warriors Saturday and Sunday , when Classic Card members could bring a guest for free and Black Card members could bring an unlimited number of guests – so , in effect , they could bring their whole family !
The goal of the Member Appreciation Week was to encourage members to come into the club and be active , and it provided an ideal opportunity to show members the new safety measures being taken due to the pandemic . It was also a way for the group to share their thanks for the dedication of their members , keep their members engaged with fun activities , and remind them why they chose Planet Fitness ® in the first place , said Epper and Sebald .
But of course , the appreciation didn ’ t stop there !
Employee Appreciation Week for Excel Fitness unfolded from Nov . 9 – 16 .
Employee Appreciation week included giving team members a coupon that allowed them to assign a task to their assistant or general manager .
Each employee was presented with a booklet of six coupons , and each coupon featured a bit of fun . There was one coupon that employees could redeem for a 60-minute break , a coupon they could redeem to assign their general or assistant manager a task , a coupon for casual dress day ( allowing the employee to wear jeans ), and a coupon for a free drink from the cooler . In addition , there was a coupon for an employee meal provided by the company . To top it all off , there was a raffle for an employee to win a free PTO day .
It was an opportunity to thank the team for the hard work they ’ ve been putting in amid the difficulties and stress of the pandemic , said Epper and Sebald , who wanted to acknowledge their team ’ s positive attitude and continued efforts . It was the first year for the group to run this event , and the initial response they got was promising . There was a lot of excitement as the coupon booklets were distributed .
Appreciation matters , which is why Excel Fitness wanted to recognize how crucial both their club members and team members have been throughout the pandemic . G
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