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National Fitness Partners Hosts Member Appreciation Day
The pandemic has created a lot of challenges and struggles – for
Planet Fitness ® gym-goers , this means things like club closures , reduced hours , mask mandates and more limited interaction between PF ® staff and the club members . Steve Kindler ’ s team at National Fitness Partners decided they would figure out a way to say “ thank you ” to their loyal members who have stuck with the clubs through everything the pandemic has thrown at them . The goal was to make members feel special and say thank you , and , of course , social distancing and safety were made a priority .
The group decided to host an all-day Member Appreciation event across all 78 of their clubs , which includes locations in Pennsylvania , Delaware , North Carolina and South Carolina . The event involved putting together 200 goodie bags that had promotional items for each club – and every member was allowed to bring a guest who could enter for a chance to win a three-month Black Card membership .
“ Our team at National Fitness Partners wanted time do something special for our members who have stood by us through the craziness of 2020 ,” said Christine Smith , vice president of marketing for National Fitness Partners . “ Member Appreciation Day was a way for us to give a little extra back to our members , engage our club staff and have some fun in the process .”
It was also important to get the word out to people . To promote the event , NFP conducted email blasts to their members .
Member Appreciation Day coincided with Halloween , so many of the activities had a spooky twist .
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They also put Facebook posts on each individual club page and used in-club signage .
All in all , there was a variety of fun and games to be had across the National Fitness Partners clubs . Each individual club was allowed to decide what extra activities they wanted to conduct for their members , and National Fitness Partners was not disappointed by their creativity ! Some of the activities included Halloween costume contests , photo booths , scavenger hunts , cornhole , mini games with prizes , prize wheels and even a game involving guessing the number of Tootsie Rolls in a jar .
Afterward , NFP sent a survey to their general managers to see how everything went and to get their thoughts . Overall , the feedback was positive . Responses noted that the team members had a great time
NFP welcomed members and planned fun activities for Member Appreciation Day .
and that members seemed to have fun and enjoy themselves – and they noted that members seemed thankful . Taking all of this into account , the group has decided that Member Appreciation Day will be an annual event at all National Fitness Partners clubs . G