Jordan

The Jordanian market has had a strong year, achieving an overall average score of 5.79- the highest since 2022. Notably, four of the seven categories fall within the Very Good range, with Asset Safety and Client Service both securing the top rating of 6.50. Clients are quick to commend their providers for the“ excellent service” they receive. AJIB Bank, in particular, stands out, with respondents highlighting its Outstanding service quality. One client notes,“ AJIB’ s service is beyond expectations. Very helpful, knowledgeable, and committed.” Account Management has seen a significant recovery, jumping to 6.25 from 5.00 last year, while Asset Safety has made an even more striking leap to 6.50 from 5.40 in 2024. Asset Servicing also rebounded, rising to 6.00 from 5.40 last year, signalling a return to form after a dip in 2022( 4.75). Client Service and Relationship Management follows a similar upward trajectory, climbing to 6.50 from 5.40 in 2024. As expected, Pricing remains the lowest-rated category at 4.75, though it has improved slightly from its 2024 low. Over the past five years, this score has fluctuated, peaking at 5.67 in 2021 before largely settling in the Satisfactory range( 4.00 – 4.99). Despite this, AJIB’ s clients describe the provider as“ very accommodating and reasonable” in its pricing, while one respondent notes that Standard Chartered Bank offers“ better rates” than other providers in the region. When selecting a provider, clients cite Asset Servicing as the most important factor. While not the highest-rated category, it still earns an impressive score of 6.00, with respondents emphasising the value of the service they receive:“ Very good service. Well supported with any out-of-the-normal type of queries.”