[ S U R V E Y | A G E N T B A N K S I N F R O N T I E R M A R K E T S ]
Kenya
Kenya |
2025 |
2024 |
Global |
Difference to Global |
SCB |
Account Management |
5.36 |
5.73 |
5.72 |
-0.36 |
5.29 |
Asset Safety |
5.36 |
5.45 |
5.81 |
-0.45 |
5.29 |
Asset Servicing |
5.50 |
5.64 |
5.75 |
-0.25 |
5.63 |
Cash Management and FX |
4.82 |
5.44 |
5.46 |
-0.65 |
5.00 |
Client Service and Relationship Management |
5.42 |
5.82 |
5.96 |
-0.54 |
5.63 |
Pricing |
4.30 |
5.11 |
4.79 |
-0.49 |
4.17 |
Technology |
4.55 |
5.36 |
5.08 |
-0.54 |
4.43 |
Average |
5.04 |
5.51 |
5.51 |
-0.47 |
5.06 |
The Kenyan market has seen a general decline in ratings this year, with Technology( 4.55) experiencing the most significant drop, falling 82 basis points. Despite this, not all clients are dissatisfied, with one respondent highlighting that ABSA“ provides excellent technology assistance and automation.” Similarly, Pricing has declined by 81 basis points, receiving the lowest score of 4.30. However, this remains an acceptable rating and is a notable improvement from the 3.91 recorded in 2020. Account Management saw a modest decline, dropping to 5.36 from 5.73 in 2024, though it remains significantly stronger than the 4.36 recorded in 2020. Asset Safety remained relatively stable at 5.36, down slightly from 5.45 in 2024. Asset Servicing( 5.50) achieved the highest rating this year, though it too saw a minor dip from 5.64 in 2024. Despite the overall downward trend, client sentiment remains positive. HSBC was praised for its“ great service and proactiveness,” with all respondents rating its service as Above Average. Standard Bank’ s clients unanimously reported they would recommend the provider to industry peers, emphasising that it“ works well in accordance with governance.” Meanwhile, Standard Chartered Bank continues to be highly regarded, with one respondent stating,“ the SCB team are very helpful and knowledgeable.”
Standard Chartered Bank Standard Chartered Bank returns with an overall average score of 5.06, placing it in the Good range. While this marks a slight decline from last year, it sits 45 basis points below the global average. The most notable declines come in Pricing( 4.17) and Technology( 4.43), which have dropped by 112 and 113 basis points, respectively. In particular, one client acknowledges the expertise of the SCB team but highlights that“ their S2B platform lets them down.” Despite these challenges, Standard Chartered still receives strong praise in key areas. Asset Servicing( 5.63) and Client Service and Relationship Management( 5.63) both achieved the highest scores this year, with clients commending the“ proactive local team” and their“ timely responses.” Overall, clients remain satisfied with SCB, with one respondent calling it a
Client Preference 1st 2nd 3rd 4th 5th 6th 7th 8th
Client Service & Relationship Management Asset Safety Account Management Pricing Asset Servicing Cash Management and FX Technology Regulation and Compliance
“ top custodian” and another expressing that they“ enjoy working with SCB.”
62 Global Custodian Spring 2025