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prepare a marketing plan and strategy during this class? Give the
product a name and briefly describe it.?
Look up ?brand extension? in your Kotler text and describe
whether your product is considered a line or a category
extension.?
How will you acquire information to prepare your marketing
plan during this class? What research will you undertake? Be
specific.? Describe the key customer market (who are you
targeting?)? Will your new product be marketed domestically or
globally? Why?;
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GB 530 Unit 2 Assignment Brand Extension Marketing Plan
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