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Submit all of the sections for your final completed Brand
Extension Marketing Plan into the Unit
6 Dropbox.
Remember to submit ALL of the sections!
The components of your Brand Extension Marketing Plan for
Unit 6 are evaluated using this rubric.
Unit 6 Brand Extension Marketing Plan Assignment Rubric
Criteria Possible Points
In four to six paragraphs you adequately summarized your
Brand Extension
Marketing Plan, made revisions suggested by your Professor,
and included
BRIEF information on your product, benefits, target market,
customer needs,
value proposition, sales projections, and keys to success.
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