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e. Public Relations/Publicity Activities (non-paid mass communications that support marketing strategy) f. Packaging Activities (if applicable) ============================================= == GB 530 Unit 6 Assignment Final Marketing Plan Presentation FOR MORE CLASSES VISIT www.gb530mentor.com GB530: Marketing Management unit 6 Unit 6 BEMP Assignment Rubric Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.