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e. Public Relations/Publicity Activities (non-paid mass
communications that support marketing strategy)
f. Packaging Activities (if applicable)
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GB 530 Unit 6 Assignment Final Marketing Plan
Presentation
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GB530: Marketing Management unit 6
Unit 6 BEMP Assignment Rubric
Introduction: The major project in this course is to complete a
Brand
Extension Marketing Plan for one new product on the behalf of
an existing for-profit organization.