2. To Actually Produce
3. To Market
4. To Manage
5. To Finance
6. What is Your Will and Intensity to Succeed?
SWOT ANALYSIS (of yourself)
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
V. MARKETING GOALS AND OBJECTIVES
(Goals and objectives are defined by customer needs and
organizational needs and thus, result from a thorough analysis.
Goals are broad, inspirational statements. Objectives focus on
results and are stated with a time frame in mind. Both should
be achievable, use resources wisely, but also stretch the
organization and its people to a higher level.)
What are your goals? (product and service quality, brand
image, customer attitudes and opinions, social performance
etc.) Usually stated inqualitative terms.
What are your objectives? (market share, # of customers, # of
units delivered/sold, # of prospects reached, # of prospects