GB 530 MENTOR Extraordinary Life/gb530mentor.com GB 530 MENTOR Extraordinary Life/gb530mentor.com | Page 2

you !; Give careful thought to your selection . Remember that the proposal is for a new product for a new market .
Extend the brand name into a new product offering . In other words , offer a ? new to the company ? product . Companies may do this by buying an existing product or by importing a new product and putting their own name on it or by developing their own new product to compete in the market .; Be sure to follow the Brand Extension Marketing Plan directions contained in the guide located in Doc Sharing . It is important to address each and every question / segment in the rubric in order to receive maximum points . Remember that a fully-executed marketing plan contains a significant amount of detail ! You can also find a good Sample Marketing Plan ( Pegasus Sports International ) in Chapter 2 of your Kotler text .; Be sure to thoroughly address each of the following questions in your Unit 1 Marketing Plan submission .;?
What is the brand name of your for-profit business / organization ?? What is the new product , not currently in existence , that will generate revenue for which you will prepare a marketing plan and strategy during this class ? Give the product a name and briefly describe it .?
Look up ? brand extension ? in your Kotler text and describe whether your product is considered a line or a category extension .?

you !; Give careful thought to your selection . Remember that the proposal is for a new product for a new market .

Extend the brand name into a new product offering . In other words , offer a ? new to the company ? product . Companies may do this by buying an existing product or by importing a new product and putting their own name on it or by developing their own new product to compete in the market .; Be sure to follow the Brand Extension Marketing Plan directions contained in the guide located in Doc Sharing . It is important to address each and every question / segment in the rubric in order to receive maximum points . Remember that a fully-executed marketing plan contains a significant amount of detail ! You can also find a good Sample Marketing Plan ( Pegasus Sports International ) in Chapter 2 of your Kotler text .; Be sure to thoroughly address each of the following questions in your Unit 1 Marketing Plan submission .;?

What is the brand name of your for-profit business / organization ?? What is the new product , not currently in existence , that will generate revenue for which you will prepare a marketing plan and strategy during this class ? Give the product a name and briefly describe it .?

Look up ? brand extension ? in your Kotler text and describe whether your product is considered a line or a category extension .?