GB 530 Unit 1 Assignment Brand Extension Marketing Product Proposal
Brand Extension Marketing Plan Project ; Introduction : The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization .; Project Assignment : As we begin our project here in Unit 1 , you need to first assume you have the role of a marketing manager for one , new , currently not available product on the behalf of a real , for-profit organization . Consider this a ? brand extension ?:
you are adding a product to an existing company ? s product line . This product may be introduced on a local , regional , national , or international scale .; It is very important that you fully comprehend what a brand extension is before you begin your major assignment .
Find ? brand extension ? in your Kotler text and make certain you understand the definition .
Brand extensions fall into two categories : line extension and category extension . Be sure to understand the difference . Reading this section in your text will be extremely helpful to
GB 530 Unit 1 Assignment Brand Extension Marketing Product Proposal
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Brand Extension Marketing Plan Project ; Introduction : The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization .; Project Assignment : As we begin our project here in Unit 1 , you need to first assume you have the role of a marketing manager for one , new , currently not available product on the behalf of a real , for-profit organization . Consider this a ? brand extension ?:
you are adding a product to an existing company ? s product line . This product may be introduced on a local , regional , national , or international scale .; It is very important that you fully comprehend what a brand extension is before you begin your major assignment .
Find ? brand extension ? in your Kotler text and make certain you understand the definition .
Brand extensions fall into two categories : line extension and category extension . Be sure to understand the difference . Reading this section in your text will be extremely helpful to