GB 530 Unit 1 Assignment Brand Extension Marketing Product Proposal
Brand Extension Marketing Plan Project; Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.; Project Assignment: As we begin our project here in Unit 1, you need to first assume you have the role of a marketing manager for one, new, currently not available product on the behalf of a real, for-profit organization. Consider this a? brand extension?:
you are adding a product to an existing company? s product line. This product may be introduced on a local, regional, national, or international scale.; It is very important that you fully comprehend what a brand extension is before you begin your major assignment.
Find? brand extension? in your Kotler text and make certain you understand the definition.
Brand extensions fall into two categories: line extension and category extension. Be sure to understand the difference. Reading this section in your text will be extremely helpful to
GB 530 Unit 1 Assignment Brand Extension Marketing Product Proposal
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Brand Extension Marketing Plan Project; Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.; Project Assignment: As we begin our project here in Unit 1, you need to first assume you have the role of a marketing manager for one, new, currently not available product on the behalf of a real, for-profit organization. Consider this a? brand extension?:
you are adding a product to an existing company? s product line. This product may be introduced on a local, regional, national, or international scale.; It is very important that you fully comprehend what a brand extension is before you begin your major assignment.
Find? brand extension? in your Kotler text and make certain you understand the definition.
Brand extensions fall into two categories: line extension and category extension. Be sure to understand the difference. Reading this section in your text will be extremely helpful to