V . Marketing Goals and Objectives VI . Marketing Strategy and Objectives VII . Financial Projections I . EXECUTIVE SUMMARY . II . ACTION PLAN
1 . What is it , precisely , that you hope to accomplish . ( who , what , where , when , why and how )
2 . History of your idea . 3 . Your qualifications and those of your partner ( s ), if any . 4 . Why should investors trust you ? 5 . What is your timeline . III . EXTERNAL FORCES Answer these five questions first :
1 . Economic Growth and Stability â €“ How do economic factors affect this market , product and our customers ? Consider factors that are relevant ( recession , prosperity , employment level , interest rates , inflation rate , median family income , stock market performance , etcâ €¦)
2 . Political Trends and Legal and Regulatory Factors â €“ What governmental issues affect our product , industry , and
V . Marketing Goals and Objectives VI . Marketing Strategy and Objectives VII . Financial Projections I . EXECUTIVE SUMMARY . II . ACTION PLAN
1 . What is it , precisely , that you hope to accomplish . ( who , what , where , when , why and how )
2 . History of your idea . 3 . Your qualifications and those of your partner ( s ), if any . 4 . Why should investors trust you ? 5 . What is your timeline . III . EXTERNAL FORCES Answer these five questions first :
1 . Economic Growth and Stability â €“ How do economic factors affect this market , product and our customers ? Consider factors that are relevant ( recession , prosperity , employment level , interest rates , inflation rate , median family income , stock market performance , etcâ €¦)
2 . Political Trends and Legal and Regulatory Factors â €“ What governmental issues affect our product , industry , and