DEVELOPING A MARKETING PLAN : A Template for Analysis and Strategy
This template is designed for the analysis and planning phases of marketing strategy development . You mustresearch and understand the product and / or organization before using this document . By working through the first half of the template , you will develop a comprehensive customer , competitor , organizational and environmental analysis . This sets the stage for an effective strategy planning discussion . Remember : Strategy is often inaccurate until the analysis phase is satisfactorily completed . The rest of the document is designed for the actual strategy development phase of marketing planning and should be used only after the analysis is complete . By working through these pages you will develop a comprehensive plan for a successful business and marketing strategy .
OUTLINE : I . Executive Summary II . Action Plan III . External Forces IV . Internal Factors and SWOT Analysis
DEVELOPING A MARKETING PLAN : A Template for Analysis and Strategy
This template is designed for the analysis and planning phases of marketing strategy development . You mustresearch and understand the product and / or organization before using this document . By working through the first half of the template , you will develop a comprehensive customer , competitor , organizational and environmental analysis . This sets the stage for an effective strategy planning discussion . Remember : Strategy is often inaccurate until the analysis phase is satisfactorily completed . The rest of the document is designed for the actual strategy development phase of marketing planning and should be used only after the analysis is complete . By working through these pages you will develop a comprehensive plan for a successful business and marketing strategy .
OUTLINE : I . Executive Summary II . Action Plan III . External Forces IV . Internal Factors and SWOT Analysis