GB 530 MENTOR Extraordinary Life/gb530mentor.com GB 530 MENTOR Extraordinary Life/gb530mentor.com | Page 12
3.4 Target Markets ( refer again to Chapter 8 of your Kotler text to make sure you fully understand
what is meant by target market segments )
? Identify the specific target market segments you have defined . What are the market niches you
hope to capture ? Describe .
? Include the rationale behind why these are the optimal target marketing segments . Be specific .
Submit your response to the above questions into the Unit 3 Assignment Dropbox .
The components of your Brand Extension Marketing Plan for Unit 3 are evaluated using this rubric .
Unit 3 Brand Extension Marketing Plan Assignment Rubric Criteria Possible Points
Mission Established fundamental goals for the quality of your business
offering and customer satisfaction 5 Defined your business / product offering 5 Defined your specific goals for this planning period 5
3.4 Target Markets ( refer again to Chapter 8 of your Kotler text to make sure you fully understand
what is meant by target market segments )
? Identify the specific target market segments you have defined . What are the market niches you
hope to capture ? Describe .
? Include the rationale behind why these are the optimal target marketing segments . Be specific .
Submit your response to the above questions into the Unit 3 Assignment Dropbox .
The components of your Brand Extension Marketing Plan for Unit 3 are evaluated using this rubric .
Unit 3 Brand Extension Marketing Plan Assignment Rubric Criteria Possible Points
Mission Established fundamental goals for the quality of your business
offering and customer satisfaction 5 Defined your business / product offering 5 Defined your specific goals for this planning period 5