GB 530 Course Great Wisdom / tutorialrank.com GB 530 Course Great Wisdom / tutorialrank.com | Page 22

? Target markets
? Customer needs
? Value proposition
? How you would market on a national and global level
? Show an understanding of other cultures, global relationships, and
global dynamics in the
marketplace
Go back through each section of your plan and make any appropriate
revisions, based on the
feedback of your professor during each unit’s grading , and/or
based upon new information you have
discovered throughout the process.
Submit all of the sections for your final completed Brand Extension
Marketing Plan into the Unit
6 Dropbox.
Remember to submit ALL of the sections!
The components of your Brand Extension Marketing Plan for Unit 6
are evaluated using this rubric.
Unit 6 Brand Extension Marketing Plan Assignment Rubric
Criteria Possible Points