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f. Packaging Activities (if applicable)
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GB 530 Unit 6 Assignment Final Marketing Plan Presentation
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GB530: Marketing Management unit 6

Unit 6 BEMP Assignment Rubric
Introduction: The major project in this course is to complete a Brand
Extension Marketing Plan for one new product on the behalf of an
existing for-profit organization.
Using the Marketing Plan guide found in Doc Sharing, complete and
submit the following
components of your Marketing Plan.
1.0 Executive Summary
In four to six paragraphs, summarize your Brand Extension Marketing
Plan. Be sure to include:
? Product
? Benefits