GB 530 Course Great Wisdom / tutorialrank.com GB 530 Course Great Wisdom / tutorialrank.com | Page 18

5. Why and how will they buy? (motivations, attitudes,
psychographics, customer value, payment methods, problem solving
methods, individual or group decision-making)
6. Why will your potential customers not buy? (not aware, don’t
like, wrong marketing mix, etc…)
7. Will they buy again? Tell me why.
IV. INTERNAL FACTORS AND SWOT ANALYSIS
Capabilities Analysis (what are your own capabilities in the following
categories?)
1. To Conceive and Design
2. To Actually Produce
3. To Market
4. To Manage
5. To Finance
6. What is Your Will and Intensity to Succeed?
SWOT ANALYSIS (of yourself)
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats