GB 530 Course Great Wisdom / tutorialrank.com GB 530 Course Great Wisdom / tutorialrank.com

GB 530 Unit 1 Assignment Brand Extension Marketing
Product Proposal
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This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you
to use Excel; make sure you also submit the Excel file to show your
work. Place all calculations for each of the questions on a separate
worksheet. Then, using the results of your work from Excel, prepare
PowerPoint slides to answer the questions in a presentation format.
Search the Internet to ensure that you are using the best PowerPoint
tips to display an appropriate presentation. Check the Webliography
tab at the top of the course page for help.
For the final project, you will be analyzing the “Colonial
Broadcasting” case. Answer the questions listed below, NOT the
questions listed in the case. Ignore everything in the case after the
end of page 6.

The executives at CBC want to see how they are doing in ratings
against the other networks and how the ratings will continue to
change in the upcoming months. They also want to know if hiring
stars makes a difference and the impact of fact based programming
compared to hiring stars. You will create a PowerPoint presentation
to answer the questions below. Remember that your audience is the