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developing and maintaining a unique value for the product,
as
perceived by the customer, is termed:
Student Answer:
Differentiation.
Specialization advantage.
Design strategy.
Benchmarking.
Product Specialization.
Question 5. Question : The differentiation strategy requires
all of the following resources,
except:
Student Answer:
Strong marketing capability.
Long tradition in the industry or unique skills.
Product engineering.
Products designed for ease of manufacture.