Question 5 . Question : The differentiation strategy requires all of the following resources ,
except : Student Answer : Strong marketing capability . Long tradition in the industry or unique skills . Product engineering . Products designed for ease of manufacture .
Question 6 . Question : The main objective of value chain analysis is to identify stages of
the value chain where the firm can : Student Answer : Justify increases in the price of the product or service . Increase value to the customer or reduce cost in some way . Outsource production to other producers . Improve efficiency UNIT 1 QUIZ
Question 5 . Question : The differentiation strategy requires all of the following resources ,
except : Student Answer : Strong marketing capability . Long tradition in the industry or unique skills . Product engineering . Products designed for ease of manufacture .
Question 6 . Question : The main objective of value chain analysis is to identify stages of
the value chain where the firm can : Student Answer : Justify increases in the price of the product or service . Increase value to the customer or reduce cost in some way . Outsource production to other producers . Improve efficiency UNIT 1 QUIZ