Question 5. Question: The differentiation strategy requires all of the following resources,
except: Student Answer: Strong marketing capability. Long tradition in the industry or unique skills. Product engineering. Products designed for ease of manufacture.
Question 6. Question: The main objective of value chain analysis is to identify stages of
the value chain where the firm can: Student Answer: Justify increases in the price of the product or service. Increase value to the customer or reduce cost in some way. Outsource production to other producers. Improve efficiency UNIT 1 QUIZ
Question 5. Question: The differentiation strategy requires all of the following resources,
except: Student Answer: Strong marketing capability. Long tradition in the industry or unique skills. Product engineering. Products designed for ease of manufacture.
Question 6. Question: The main objective of value chain analysis is to identify stages of
the value chain where the firm can: Student Answer: Justify increases in the price of the product or service. Increase value to the customer or reduce cost in some way. Outsource production to other producers. Improve efficiency UNIT 1 QUIZ