Garuda Indonesia Colours Magazine March 2014 | Page 57
AUTHENTIC INDONESIAN HOSPITALITY
The word Prama means excellence. This symbol is inspired by the shape of a crown, which reflects
the characteristics of the upscale brand. This crown consists of five elements that convey an
impression of the unique Indonesian hospitality that naturally caters to the five senses. The five
elements of this symbol form clasped hands in a friendly, sensitive and gentle greeting. This
symbol is designed in rich gold tones reflecting luxury and brown tones reflecting the allure of the
natural environment.
The word Kila means bright and shining. This is conveyed through a symbol inspired by the
plumage of peacocks that shines in a naturally alluring way. This symbol carries a color spectrum
of various brown tones supportive of the concept of the welcoming warmth of nature. The five core
design elements reflect the unique Indonesian hospitality that naturally caters to the five senses.
Asana is an abbreviation for Akrab (Cordial), Santun (Polite) and Mempesona (Mesmerizing).
These qualities are summed up within a symbol that conveys an amicable, refined and charismatic
persona with sensitivity and gentleness. This symbol is a soft natural brown in color, conveying the
inherent simplicity and naturalness of human cordiality. The five points of the symbol derived
from a pentagon, a regular polygon of five sides, in which each side reflects the uniqueness of
Indonesian hospitality and the offering of experiences pleasing to five human senses.
Aerowisata Hotels & Resorts : Pool Villa Club Bali • Pool Villa Club Lombok • Prama | Sanur Beach Bali
Prama | Grand Preanger Bandung • Kila | Senggigi Beach Lombok • Kila | Grand Artos Magelang
Asana | Kawanua Jakarta • Asana | Irian Biak Papua • Asana | Mandalika Lombok • Asana | Agung Putra Bali
Future Hotel Expansion : Jimbaran | Kila Infinity 8 • Ubud | Prama Sthala • Yogyakarta | Kila Indolux
Yogyakarta | Asana Wisanti • Makassar | Kila Losari • Surabaya | Kila Widodaren
Inspired by :
www.aerowisatahotels.com • Member of Garuda Indonesia Group