Garuda Indonesia Colours Magazine March 2014 | Page 182

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News

GARUDA INDONESIA NEWS
We knew then that this football
club would be the perfect partner
for Garuda Indonesia as we grow
our airline across the world,”
said Emirsyah Satar.
Meanwhile, Chief Commercial
Officer of Liverpool FC Billy
Hogan expressed that he is proud
to be cooperating with Garuda
Indonesia as the Official Training
Kit Partner. The new partnership
will also include a special social
media campaign using the
hashtag #OneGuardianSaid on
the club’s official Twitter and
Facebook accounts, discussing
historic quotes from former
managers of Liverpool FC,
known by fans as the ‘guardians’
of the club. #OneGuardianSaid
is actually an anagram of
Garuda Indonesia.

LIVERPOOL FC ANNOUNCE
GARUDA INDONESIA AS FIRST
OFFICIAL TRAINING KIT PARTNER
In line with Garuda Indonesia’s mission to
become a global player and a global brand, Garuda
Indonesia has taken its partnership with Liverpool FC to
the next level by becoming its very first Official Training
Kit Partner, as announced in a “New Partnership Launch”
event in Liverpool on January 27, 2014.
The “New Partnership Launch”
was attended by the President
and CEO of PT Garuda Indonesia
(Persero) Tbk. Emirsyah Satar, EVP
of Marketing and Sales of
PT Garuda Indonesia (Persero)
Tbk. Erik Meijer, Managing
Director of Liverpool FC
Ian Ayre, and Manager of
Liverpool FC Brendan Rodgers,
and witnessed by the Indonesian
Deputy Ambassador to the
United Kingdom, Harry Richard
James Kandou.
This new development in Garuda
Indonesia's partnership with
Liverpool FC will kick off on

June 1, 2014, in a deal to last
for two seasons.
In addition to Garuda Indonesia's
logo appearing on Liverpool FC’s
training kit, the airline's logo will
also appear on LED signs on the
sides of the pitch at Anfield
stadium for six to eight minutes
at every Liverpool FC match
throughout the 2014/2015 and
2015/2016 seasons.
“Last year we flew Liverpool FC
to their tour destinations. We saw
first-hand the following that this
club has, not only in Indonesia but
in Thailand and Australia too.

Liverpool FC
Gunakan Logo
Garuda Indonesia
di “Training Kit”
Sejalan dengan misi Garuda
Indonesia untuk menjadi “Global
Player” dan “Global Brand”,
Garuda Indonesia meningkatkan
kerja sama komersial dengan
klub Liga Inggris, Liverpool FC
dengan melaksanakan “New
Partnership Launching” di
Liverpool, Inggris pada 27 Januari
2014 lalu. Peningkatan dan
pengembangan kerja sama
tersebut diimplementasikan
melalui pemasangan logo
Garuda Indonesia di “training
kit” resmi The Reds.
Pelaksanaan kegiatan
“New Partnership Launching”
tersebut dihadiri oleh Direktur
Utama PT Garuda Indonesia
(Persero) Tbk., Emirsyah Satar,
Direktur Pemasaran & Penjualan
PT Garuda Indonesia (Persero)
Tbk., Erik Meijer, Managing
Director Liverpool FC, Ian Ayre,
Manager Liverpool FC, Brendan
Rodgers dan disaksikan oleh
Wakil Duta Besar Indonesia
untuk Inggris, Harry Richard
James Kandou.
Melalui peningkatan dan
pengembangan kerja sama
tersebut, pada musim 2014/2015

hingga musim 2015/2016
mendatang, Garuda Indonesia
akan menjadi sponsor resmi
pertama untuk “training kit”
yang digunakan oleh
Liverpool FC.
Selain menjadi “Official
Training Kit Partner” Liverpool
FC, pengembangan kerja sama
tersebut juga dilakukan dengan
meningkatkan durasi tayang
brand/logo Garuda Indonesia
pada “Light Emitting Diode
(LED)” di sisi lapangan stadion
Anfield pada setiap pertandingan
yang dilaksanakan Liverpool FC
sepanjang musim 2014/2015
hingga musim 2015/2016, yang
ditayangkan oleh seluruh stasiun
televisi dunia, dari sebelumnya
sepanjang 6 menit menjadi 8
menit per pertandingan.
“Tahun lalu Garuda Indonesia
telah menerbangkan Liverpool
FC selama Pre Season Tour 2013
di tiga negara. Pada tur tersebut
kami melihat begitu banyak fans
yang antusias menyaksikan
mereka, tidak hanya di Indonesia,
tetapi juga di Thailand dan
Australia. Kami yakin kerja sama
dengan Liverpool FC dapat
membawa Garuda Indonesia
semakin dikenal dunia,” ungkap
Direktur Utama PT Garuda
Indonesia (Persero) Tbk.,
Emirsyah Satar.
Sementara itu, Chief Commercial
Officer Liverpool FC, Billy Hogan
mengungkapkan, bangga dapat
bekerja sama dengan Garuda
Indonesia yang menjadi “Official
Trai