Garner PRCR Strategic Plan 2023-2027 | Page 15

Goal
Operations Goal 3 : Continue to enhance marketing and communication of services using best practices in the private industry to achieve outcomes increasing awareness .
Objective
2.2 . Allow for flexibility in capacity to remain agile in responding to changing priorities . 3.1 . Update the marketing and communications plan for the Department to include recommendations and data developed from the Comprehensive Plan and continue to ensure it is in line with Town standards .
3.2 Identify and include the features , advantages , and benefits of Department programs and services into marketing to increase awareness .
3.3 . Implement additional best practices in departmental marketing and communications through content development , tracking , reach , and return on investment . 3.4 . Work with Public Works Department to enhance communication internally and tell the story of park maintenance to increase community awareness .
Ongoing & Short Term
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Priority Pending Funding
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Operations Goal 4 . Continue to train staff on best practices to build capacity and create new skill sets needed to achieve operational outcomes .
Operations Goal 5 . Regularly track and monitor capacity and workload to ensure resources needed are obtained to manage assets to achieve full lifecycle .
4.1 . Identify necessary training to increase knowledge and capacity of employees for managing duties , responsibilities , and outcomes .
4.2 . Train staff on implementation of the Comprehensive Plan and improved operations for increased efficiency and effectiveness . 5.1 . Classify and prioritize parks maintenance functions and services as essential , important , and value added .
5.2 . Evaluate current workload and services annually to determine current capacity . 5.3 Develop a cost of service and total cost of ownership model from maintenance tasks on specific parks , facilities , and amenities .
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GARNER PRCR STRATEGIC PLAN 2023-2027 15 9 / 28 / 2023