Gaming's Not So Quiet Revolution Gaming-thought-leadership | Seite 3

Opinium Research
Gaming’s not so quiet revolution: The changing face of the UK punter
INTRODUCTION
The Opinium Sports & Leisure team have put the UK gaming industry under
the spot light in a series of reports looking at the rapidly changing face of
this popular past time. In future reports the team will look specifically at
Sportsbook, Casino and online Bingo in turn to see what consumers want
from the brands they use and which brand owners are successfully meeting
these needs.
In this first part of the series we look at the category as a whole and see what
the consumer profile looks like now in 2017 and how gamers interact with
the plethora of options put in front of them.
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