GAELIC SPORTS WORLD Issue 23 – April 10, 2015 | Page 11

3. Gaelic sports produce a “level playing field”
factor -- almost every student is a rookie.
Teachers assign very high value to this because it evens the learning arc in class.

web interface was perfect. Brian White from the Seattle club also assisted by designing the backbone of the
web-interface so that it would function with teacher
use in mind.

4. Gaelic sports are easy to implement in a
curriculum.

Another equally important message was that with
NACB’s help, teachers could be teaching Gaelic sports
independently after only one day of training.

A lot of work had to be done to put together the tools
to deliver these messages to make a positive first impression. A professional design firm in San Francisco
was hired by NACB to prepare printed materials for
use at SHAPE America. Web resources had to be created and assembled by NACB Public Relations Officer,
Mark Owens, whose job was to make sure that NACB’s

Link
Another integral piece was solving the problem of explaining the benefits of the games in an easy to absorb
way designed with teachers in mind. In this context,
it was decided to produce a four minute video containing interviews with PE teachers who are already
using Gaelic sports in their programs. The production
included interviews and shots of high school students
playing Gaelic football under the direction of their PE
teacher and the video proved to be a big hit at the convention.

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