I think the rammed racks worked by the fact that people love to be ‘nosy’ and flick through all of the different clothes. I will incorporate the navigation strategies into the pop up shop- in the TRAID stores each category was sectioned out on different rails which made it clear to the shopper where everything is.
We are taking over The Fashion Retail Academy’s instagram. This is a great strategy to use to entice people into our pop up shop seeing as though our target market is the age range that uses social media. We are also going to welcome shoppers with something to fix their sweet tooth because food is the way to most people’s hearts. Another strategy we are using is to go around central London handing out flyers enticing customers to visit our pop up shop.