Funeral Service Times August 2017 March 2019 | Page 20

20 CHARITY SPECIAL More than a trend If you are familiar with Instagram or Twitter, you may have noticed #charitytuesday trending - but what is it and is it more than just a social media craze? T he #charitytuesday hashtag took off in 2009 and was started by LoveBox an organisation which holds awareness drives for different charities and decided to establish a particular memorable date for members of the public to engage with charitable activities. Some hashtags seem like nothing more than a way for social media users to boost their self esteem through likes, retweets and shares but with a quick browse of the trend, one will see charities publicising any events, fundraises or achievements as well as encouraging users to volunteer or get involved with what they’re doing. #Charitytuesday has become something of an online community - those who are new and familiar with the concept can update themselves on a regular basis on multiple charities, organisations, foundations and causes. If we compare it with the annual fundraising events such as Red Nose Day or Children In Need, this regular occurrence encourages people to give their time, money and resource more often than just once a year. It is also a sign of the times we live in today, as people consume information on a faster and more regular basis the instant gratification of seeing new developments within the charity sector satisfies that need. Along with Instagram announcing plans to introduce a donate button on its platform later this year, its evident how modern life is making an impact on the long time practice of altruism. Alzheimer’s Research UK Alzheimer’s Research UK is the UK’s leading dementia research charity dedicated to diagnosis, prevention, treatment and cure. Backed by our passionate scientists and supporters, we’re challenging the way people think about dementia, bringing together the people and organisations who can speed up progress, and investing in cutting-edge research. We believe that medical research can and will deliver life-changing preventions, treatments and one day, a cure for dementia. Gifts in memory are a kind and thoughtful way to remember a loved one and make a vital contribution to ending the fear and heartbreak of dementia. Please contact us if you would like to request pew envelopes for a funeral, or to set up an online tribute fund. 3 Riverside, Granta Park, Cambridge CB21 6AD Telephone: [phone] Email: [email protected] Website: www.alzheimersresearchuk.org MARCH 2019 www.funeralservicetimes.co.uk