By BLOGGER VISHWA BHAVSAR
BLOG NAME: A CUP OF VISH
To all the people working in the socially accepted 9 to 5 jobs or any other profes-
sion, Blogging is a past time for girls & (now) guys who are clueless about their
career or are just lazy to work. To them, a person who is good looking has enough
money, & can only think of shopping is a Fashion Blogger. Just like any other dis-
cipline, profession or even caste & looks are stereotyped, Fashion Bloggers are ste-
reotyped this way & judged to the core. There is no basic understanding as to what
exactly bloggers do & why.
Let me just start by saying this loud & clear – FASHION BLOGGING (or any oth-
er blogging field for that matter) IS A FULL-TIME PROFESSION & NOT JUST
GIRLS & GUYS POSTING EVERYWHERE WEARING BRANDED CLOTHING.
It is disappointing to see where tv commercials, print media promotions & celebri-
ty promotions are accepted to an extent in the society, but blogging which is more
or less the same to all these kinds of promotions are judged.
Blogging is just another way for brands & labels to promote themselves on the dig-
ital front & reaching a mass audience through the internet. It’s 2017 & from the
youngest kid in your family to your 60-year-old uncle & maybe also your grand-
parents are on the internet. It’s challenging for the fashion brands to reach to their
target audience but through blogger, they can easily see their products promoted to
a huge number of audience through their followers. Almost all bloggers are influ-
encers but not all influencers are bloggers, & the brands want to use their influence
for their product promotions.
SO HERE IS WHAT WE BLOGGERS ACTUALLY DO :
Well, It’s not really easy to be a Fashion Blogger. We bloggers are one woman/man
army because we are the Model, Stylist, Art Director, Photographer & Videogra-
pher (sometimes), Editor, Writer, Marketing Team, Makeup Artist, Social Media
Coordinator, PR, Accountant & the list can go on & on. Which field has got these
many roles for one single person? It is important to create regular content in order
to be a good blogger & also collaborate with brands & label. We have to keep an eye
on the zillion number of brands & labels popping each day & deciding how cre-
atively this can be portrayed to the followers in order to trigger sales.