FS Risk Conference Agenda - 4 September 2014 September 2014 | Page 2

what kind of organisation you manage, trust is an integral part of your brand. Yet in a globalised, hyper-networked world where information – good or bad, true or untrue – can go viral in a matter of minutes, trust is under siege. With emerging technologies and business practices such as digital distribution, cloud computing and longer supply chains, they are increasingly becoming the norm and are causing a significant shift to greater transparency. Successful companies know that strategies grounded in increased transparency of nonfinancial information, coupled with heightened credibility, will not only position them for greater success, but also help them mitigate risk, improve operations, and deepen relationships with stakeholders. Is your company among them? Mr Olivier Crespin, Group Head of Digital Bank, DBS Bank Mr Jeff Bullwinkel, Associate General Counsel and Director of Legal & Corporate Affairs, Microsoft Asia Pacific/Japan Mr Mark Jansen, Third Party Trust Leader, PwC Singapore Facilitated by Ms Jennifer Pattwell, Partner, Financial Services, PwC Singapore 1600 How Google is delivering on their promise (40 mins) Recognised as one of the best global brands, the search engine has found its voice as a true leader of the technology age. Whether through mobile, tablet, computer, or car, the brand is ever-present and continues to work hard to gain market share in areas beyond search. Google’s persistent adaptation attests to the fact that the company tries to anticipate and fulfil the needs of its consumers across a variety of areas; constantly assessing its products, phasing out the irrelevant and introducing new ones. This responsive behaviour suggests that Google pays attention to what consumers like and don’t like – a big reason why overall sentiment for the brand is positive. So what makes Google’s promise so compelling and how are they consistently delivering on it? Mr David Resnick, Sector Leader, Financial Services, Tech/Telco and eCommerce, Google Singapore Facilitated by Mr Greg Unsworth, Asia Pacific Technology industry Leader, PwC Singapore 1640 Closing remarks Mr Dominic Nixon, Global Financial Services Risk Leader, PwC Singapore 1650 Evening cocktails and networking Last updated: 29 August 2014