speak about or a topic you lend your expert
advice.
As a business owner, you know the ins and outs
of your business and industry.
Why not capitalize on your expertise? Maybe,
there is a trend in social media, health, law,
community outreach, or even business that you
can talk about for days.
I represent a young entrepreneur who owns
a funeral home. When a particular young
celebrity overdosed, I called the local tv station
and pitched a story estate planning and
preplanning your final wishes no matter how
young or old you are.
Of course, I added my client to the mix to be
available to come in and speak about it. He was
able to offer tips and at the same time garner
some excellent exposure on his funeral home.
3. Q&A’s
Hate interviews? Offer a prepackaged article
that is ready to go to your local media outlets.
This is a great way to not only share your story
with the media but define your business and/or
company.
You can also curate a Q&A for each outlet, so it’s
exclusive for them. How do you do that?
You draft up a Q&A on what is unique about
your business narrative, the launch, your
initiative, how you give back. Include a short bio,
company profile, and how people can contact
you for more. Remember to include your
website and photos.
4. Track Your Coverage
Track your success and sign up for Google Alerts
so you can see when your company is featured
in the news, and your set articles are published.
Don’t forget to share this article with your
friends or use the magazine link to share it on
your Social Media Platforms for those who may
have more questions or comments for Yvette,
and to help her to gain more exposure and
reach… she’s one of the BEST Publicists in the
Media Game!
For more PR tips and
resources, follow
Yvette on Twitter @
YvetteHarrisPR