How To Get Local Press
Coverage When You
Don’t Have A PR Budget
By: Yvette N. Harris – President & CEO of Harris Public Relations
As shared on South Florida Caribbean News
SOUTH FLORIDA – Your company
just received an award that you want
everyone to know about. Congrats!
Maybe you are launching a new
community initiative that you want
exposure for. Great!
H
OWEVER, you don’t have a PR budget
to hire someone to help you get the
word out. What do you do next? Here
are a few quick and easy PR tips to
help you navigate press on a budget!
1. Utilize National Commemorative Months,
Weeks and Days.
There’s a national day, week, and
month for just about everything.
I have become a
commemorative month-aholic.
(Is that even a word?)
Of course, it isn’t. However,
it sounds good to me.
From National Art Day
to National Wine Day,
National Youth Arts
Month to National Dental
Hygiene Month, National
Architecture Week to National Midwifery Week.
The list goes on. National commemorative
days are a great way to gain exposure for your
business in its niche industry.
For instance, October is National Small Women’s
Month, and we are pitching success stories of
our women entrepreneurs and small business
clients in the community who are making a
difference, how they navigate running
a company and balance family
and personal life.
Does your story or
company’s initiative fit into
a commemorative day or
month? You can pitch that to
an appropriate media outlet.
In turn, you can also get a
mention about your company
with your website or social
media. What a win for
you that becomes!
2. Position Yourself as a
Thought Leader/ Expert
Keep up with current
events in the news.
There might be
something you can